
Insights
Notes from building and leading
Essays on leadership, entrepreneurship, business, talent and growth — written for people doing the work, not reading about it.

How to monetize your talent without quitting everything first
Most people don't have a talent problem. They have a packaging problem, a pricing problem and a courage problem — and all three are fixable.

Start before you're ready — but not before you're honest
"Just start" is good advice that gets misused. The useful version has a condition attached to it, and the condition is where most ventures are won or lost.

Build people before you build organisations
Structures, systems and strategies matter. But an organisation only ever performs at the level of the people inside it — so that is where the leverage is.

Selling without being pushy
Many capable people underperform commercially because they've confused selling with pressure. The best salespeople I know apply almost none.

The personal brand you already have
You don't get to decide whether you have a personal brand. You only get to decide whether you're paying attention to it.

What travel teaches you about building a business
Tourism is an industry that runs almost entirely on trust, timing and the quality of an experience. Those are business lessons in a very concentrated form.
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What will you build with your talent?
Your talent is more than something you're good at. It could be the beginning of a business, a career, a movement — or your greatest contribution to the world.